SEO Блог

Практические руководства для основателей, разработчиков и маркетологов, которые хотят улучшить SEO — а не просто понять его.

April 30, 2025·8 min read

Structured Data and Rich Results: How JSON-LD Gets You More SERP Real Estate

FAQ dropdowns, star ratings, article dates — these rich results come from structured data. Here is how to add JSON-LD to your site correctly and which schema types have the biggest CTR impact.

April 23, 2025·7 min read

Internal Linking for SEO: The Strategy That Moves Rankings Without Backlinks

Internal links pass authority between pages, help Googlebot discover content, and signal which pages matter most. Here is the exact strategy used to move rankings without building a single backlink.

April 16, 2025·5 min read

How to Write Meta Descriptions That Get Clicked (With Examples)

Meta descriptions do not directly affect rankings — but they determine whether someone clicks your result. Here is how to write them properly, what length to use, and when Google rewrites them.

April 10, 2025·6 min read

Article Schema Markup: How to Add It to Your Blog and Why It Matters

Article schema tells Google exactly what your blog post is, who wrote it, and when it was published — unlocking rich results and better crawl understanding. Here is the exact JSON-LD to use.

April 9, 2025·6 min read

Canonical Tags Explained: When to Use Them and Common Mistakes

A canonical tag tells Google which version of a page is the "real" one. Get it wrong and you split your ranking signals across duplicates. Here is how to get it right.

April 7, 2025·7 min read

How to Avoid Google's Scaled Content Abuse Penalty

Google's Scaled Content Abuse policy targets sites that mass-produce low-value content — including AI-generated articles. Here's what gets you flagged, and what you should do instead.

April 2, 2025·9 min read

Core Web Vitals Explained: LCP, CLS, and INP (With Fixes)

Google uses Core Web Vitals as ranking signals. This guide explains exactly what LCP, CLS, and INP measure, what counts as a good score, and how to fix each one.

April 2, 2025·8 min read

How We Grew Organic Traffic 20% in 90 Days With a Targeted Backlink Strategy

A real case study: how we used competitor backlink analysis, niche outreach, and a simple 3-step process to earn 40+ high-quality backlinks and lift organic traffic by 20% without a single paid link.

March 26, 2025·5 min read

What Is a Lighthouse SEO Score and Why Does It Actually Matter?

Google Lighthouse gives your site an SEO score from 0 to 100. But what does it measure, how is it calculated, and how closely does it correlate with actual Google rankings?

March 19, 2025·7 min read

How to Fix Render-Blocking Resources and Recover Your Lighthouse Score

Render-blocking CSS and JavaScript delay your First Contentful Paint and tank your Lighthouse performance score. Here is exactly how to find and fix them.

March 12, 2025·6 min read

Cloudflare Blocking Googlebot: How to Detect and Fix It

Is Cloudflare preventing Google from crawling your site? Learn how to detect bot blocking, verify Googlebot access, and configure Cloudflare to protect your SEO rankings.